Motherboard & Tactics
Steps 1, 2 & 3
£297
⤷ Everything from M·A·G·N·E·T· Motherboard, plus ….
⤷ Promo Pick ‘n’ Mix: Strategically Bag Marketing Sweets to Build Your List
⤷ Love at First Website: Welcome, Woo and Win (Before they Click Away)
⤷ Gateway to Gold: Snap Up Loyal Subscribers and Get Them on Your List
⤷ Send & Befriend: Systematise and Personalise Emails to Turn Readers into Buyers
⤷ Email Blockbuster: Write Smash Hit Emails that Sell
⤷ Write to Sell: Sales Pages that Pull in the £££’s
Phase 1: Learn
Understand the Framework
xxx
Phase 2: Think
Overarching Business Decisions
xxx
Phase 3: Prepare
Pave the Way for Success
xxx
Phase 4: Build
Create your Sales M·A·G·N·E·T·
xxx
Phase 5: Grow
Rinse and Repeat
xxx
module 1: [18 mins]
Big Picture Overview & Email Secrets
Before writing a single word, you’ll discover the simple shift that will make email your most profitable marketing tool. Look behind the curtain of my own high-converting emails, learn the psychology that gets subscribers hooked, and pick up mindset tricks that make your emails irresistible to read. By the end, you’ll be fired up, clear on the process, and ready to fall in love with writing emails that actually sell.
module 2: [13 MINS]
Make Your Emails Hard to Ignore
Learn undercover tricks that transform you from more inbox junk to the email they make a beeline to open. Discover how to infuse every email with personality, keep them hooked with confident words and build authority without sounding like a show-off. Not only will your emails be read, they’ll be remembered which means when readers are ready to buy, you’ll be the first and only person they think of.
module 3: [20 MINS]
Story Goldmine of Endless Ideas
From lightbulb moments to everyday mishaps, this module shows you exactly where to dig for stories that grab attention and deepen your relationship. You’ll discover nine rich sources of inspiration hiding in plain sight so you can turn even the smallest slice of life into an enticing email. No more blank page purgatory – you’ll have more ideas than time to write them.
module 4: [8 MINS]
Make AI Your Email Wingman
When you’re to-do list is overflowing, letting AI write your emails is tempting. But untamed AI with crush your personality – and your canny readers will know it’s not you. Learn to whip AI into shape so it’s becomes an indispensable sidekick without overpowering your voice. Used well, it will help generate ideas and make your emails powerful, punchy and precise.
modules 10-14: [60 MINS]
Get Your Emails Read … and Loved
Now it’s time to turn good emails into irresistible ones your audience can’t ignore. From ruthless editing to styling your copy for easy, inviting reading, I share insider intel that keeps readers hooked. There’s an entire module on crafting subject lines so irresistible they demand to be opened. Plus, discover smart tricks to boost open rates, keep your readers glued to every word, and sell without feeling salesy.
module 1: [18 mins]
Big Picture Overview & Email Secrets
Before writing a single word, you’ll discover the simple shift that will make email your most profitable marketing tool. Look behind the curtain of my own high-converting emails, learn the psychology that gets subscribers hooked, and pick up mindset tricks that make your emails irresistible to read. By the end, you’ll be fired up, clear on the process, and ready to fall in love with writing emails that actually sell.
module 2: [13 MINS]
Make Your Emails Hard to Ignore
Learn undercover tricks that transform you from more inbox junk to the email they make a beeline to open. Discover how to infuse every email with personality, keep them hooked with confident words and build authority without sounding like a show-off. Not only will your emails be read, they’ll be remembered which means when readers are ready to buy, you’ll be the first and only person they think of.
module 3: [20 MINS]
Story Goldmine of Endless Ideas
From lightbulb moments to everyday mishaps, this module shows you exactly where to dig for stories that grab attention and deepen your relationship. You’ll discover nine rich sources of inspiration hiding in plain sight so you can turn even the smallest slice of life into an enticing email. No more blank page purgatory – you’ll have more ideas than time to write them.
module 4: [8 MINS]
Make AI Your Email Wingman
When you’re to-do list is overflowing, letting AI write your emails is tempting. But untamed AI with crush your personality – and your canny readers will know it’s not you. Learn to whip AI into shape so it’s becomes an indispensable sidekick without overpowering your voice. Used well, it will help generate ideas and make your emails powerful, punchy and precise.
modules 5-9: [60 MINS]
Step-by-Step Email Writing Blueprint
These modules take you by the hand and guide you through writing a highly engaging email from scratch. You’ll get clear, step-by-step guidance and practical tips, including real-time writing demos. I share writing psychology, clever AI prompts, and examples that keep your ideas flowing. You’ll learn to write with less guesswork and become a confident email marketer who sells without shouting.
modules 10-14: [60 MINS]
Get Your Emails Read … and Loved
Now it’s time to turn good emails into irresistible ones your audience can’t ignore. From ruthless editing to styling your copy for easy, inviting reading, I share insider intel that keeps readers hooked. There’s an entire module on crafting subject lines so irresistible they demand to be opened. Plus, discover smart tricks to boost open rates, keep your readers glued to every word, and sell without feeling salesy.
Email Blockbuster™
£299
⤷ Step-by-step guidance to write emails that connect and sell
⤷ Bite-sized, 2-3 minute, no-fluff video lessons
⤷ Complete the course and start writing in 3 short hours
⤷ Lifetime access – revisit anytime, at your own pace
⤷ Action-focused ideas & prompts to get words flowing
⤷ AI support tips so you write faster (without losing your voice)
⤷ Endless bank of ideas so you’ll always know what to write about
⤷ Video lessons with transcripts, real world examples and ideas
⤷ Practical examples you can swipe and adapt to your own niche
⤷ One skill, endless uses: welcome sequences, launches, newsletters & more
⤷ Designed for solopreneurs juggling a business and a busy life
Email Blockbuster™
£299
⤷ Step-by-step guidance to write emails that connect and sell
⤷ Bite-sized, 2-3 minute, no-fluff video lessons
⤷ Complete the course and start writing in 3 short hours
⤷ Lifetime access – revisit anytime, at your own pace
⤷ Action-focused ideas & prompts to get words flowing
⤷ AI support tips so you write faster (without losing your voice)
⤷ Endless bank of ideas so you’ll always know what to write about
⤷ Video lessons with transcripts, real world examples and ideas
⤷ Practical examples you can swipe and adapt to your own niche
⤷ One skill, endless uses: welcome sequences, launches, newsletters & more
⤷ Designed for solopreneurs juggling a business and a busy life
Email Blockbuster™
£299
⤷ Step-by-step guidance to write emails that connect and sell
⤷ Bite-sized, 2-3 minute, no-fluff video lessons
⤷ Complete the course and start writing in 3 short hours
⤷ Lifetime access – revisit anytime, at your own pace
⤷ Action-focused ideas & prompts to get words flowing
⤷ AI support tips so you write faster (without losing your voice)
⤷ Endless bank of ideas so you’ll always know what to write about
⤷ Video lessons with transcripts, real world examples and ideas
⤷ Practical examples you can swipe and adapt to your own niche
⤷ One skill, endless uses: welcome sequences, launches, newsletters & more
⤷ Designed for solopreneurs juggling a business and a busy life
Sell More Stuff Roadmap
A simple sales and marketing system for your entire micro-business … forever.
Begin at ‘Start Here’ and work your way through, step by step.
I’d love to be your
Podcast Guest
Love at First Website™ [Course Creation Lab]
£97
⤷ Live interactive Zoom workshop [Monday 3 November at 2pm]
⤷ Access to the recording if you’re not able to make the date
⤷ WhatsApp group for support, questions and feedback
⤷ Strategy, tactics and step-by-step guidance
⤷ Optimise your Above-the-Fold and homepage to get email subscribers
⤷ Personalised Loom feedback from me as you redesign your website
⤷ Instant access to the course platform
⤷ Lifetime access to the finished course once I’ve created it
Too slow.
The Course Creation Lab version of Email Alchemy is now closed.
Sorry about that, but I did warn you 🤷♀️
Keep an eye on your inbox and I’ll let you know when the completed course is ready.
Not on my email list?
Welcome to the messy, hands-on Course Creation Lab for my new upcoming course called Love at First Website™
In this course I’m going to teach you how to optimise your Above-the-Fold along with the rest of your homepage to capture leads.
Let’s start by getting our terminology lined up.
The Above-the-Fold lies at the very top of your website homepage before you start scrolling.
Here’s mine:
INSERT SCREENSHOT
Your Above-the-Fold is the most important part of your entire website so you need to make sure this prime real estate works really hard for you.
And that’s what Love at First Website™ will help you do.
Well, that, plus the rest of your homepage.
Together, they will give you as much chance as possible to get those all-important opt-ins
But like I say, this is the Course Creation Lab version which means Love at First Website™ doesn’t exist yet.
We’re going to roll up our sleeves and side by side create an epic website homepage, including the Above-the-Fold, that works really hard to get subscribers to join your email list.
The fun part is that we don’t quite know where it might take us.
What I do know – having done this before – is that this is the best value you’ll ever get out of me.
I’ll teach you what to do, explain the psychology, and check your website as you add in the changes until we get it just right.
Why bother to join me?
The Course Creation Lab version of Love at First Website™ really is a now-or-never offer.
That’s because once I create it, I’ll never need to do it again. I’ll sell it as a self-paced course that gets zero input from me and that will be that.
Last time I ran a Course Creation Lab the founders bought it for £101. By the time I’ll completed the final course, the price went up to £299.
Those late-comers got far less bang for their buck because they missed out on my personal time and input.
My point is, the price will go up and the perks will get taken away.
And, by the way, I never do sales, so when I say you’ll never, ever get this much value for this low a price again, I’m deadly serious.
WHO IS THIS COURSE FOR?
Love at First Website™ is for micro-business owners who want to grow their email list.
But optimising your website homepage for the purpose of sign ups is something most business owners get wrong.
(Yes, even those perfect shiny websites that have come straight from the designer. They might look gorgeous, but they aren’t designed to capture leads which is pivotal to making sales using email).
We aren’t starting from scratch here so ideally, you’ll already have a website You’ll take what you already have and make it better.
If you remember the Sales M·A·G·N·E·T·™, Love at First Website™ teaches you the Above-the Fold part.
INSERT IMAGE
The mission here is to let visitors know they’re in the right place and to push them to the next stage of the M·A·G·N·E·T·™
You’re not trying to make sales directly from your website. It’s too much too soon. First you need to get them on your email list
Instead, you’re trying to get visitors to join your email list so you can go on to nurture them by email, in order that you’ll later make the sale..
Which means you need to be sold on the power of email marketing.
HOW TO GET THE BEST FROM THE COURSE
In order to make the most from the course, there’s a few things you’ll need:
You’ll need the ability to make changes to your website either by yourself or from a designer (I’m not a web designer, so this course is for strategy and guidance only, not hands-on work)
It’s also good if you already have an Email Service Provider up and running so you have a sign up form on your website.
It’s helpful if you’ve watched Sales from Scratch™ so you know how all the pieces of the Sales M·A·G·N·E·T·™ fit together, but it isn’t mandatory.
At the beginning of the training, I’ll explain exactly what the purpose of the Above-the-Fold is, so you’ll understand what you’re trying to achieve.
Finally it’s good if you have a reasonable idea of who your target audience is and what you want to sell, although this isn’t mandatory. I’ll teach you how to test ideas until you hit on the perfect words.
Love at First Website™ guides you to the point where visitors enter their details in your sign up box.
If you want to create a personalised opt-in process, including crafting a Lead Magnet then Gateway to Gold™ leads on from this course.
WHY SO CHEAP?
I’m creating a course called Love at First Website™, and you have two ways of getting your hands on it.
Option 1 is that you wait until Christmas and buy it once it’s ready in all its perfect glory.
⤷ You’ll get the course, and that’s it.
It’s a bit dull and conventional, but maybe your life is already exciting enough.
Option 2 is far more juicy because you get all of this:
⤷ Live interactive Zoom workshop [Monday 3 November at 2pm]
⤷ Access to the recording if you’re not able to make the date
⤷ WhatsApp group for support, questions and feedback
⤷ Strategy, tactics and step-by-step guidance
⤷ You’ll create a homepage optimised to get email subscribers
⤷ Personalised Loom feedback from me as you redesign your website
⤷ Instant access to the course platform
⤷ Lifetime access to the finished course once I’ve created it
Whichever option you choose, the price tag of £97 will be the same.
But with Option 2 – the messy version – you get sooooo much more bang for your buck.
Because as well as lifetime access to the finished course, you’ll get a live, interactive Zoom call (the last group call I did cost £49).
You’ll also be part of a dedicated WhatsApp group where I’ll give you my personal attention (an hour of my time will normally cost you £250).
As well as all that – and this is the best bit – I’ll personally check over your homepage, step-by-step as you create (this normally costs £97 by itself).
That means you’ll end up with a perfectly poised Above-the-Fold and a brilliant homepage, ready to capture all those leads.
If you sign up, I’ll be working closely with you as I develop the course.
This is a rare chance to work directly with me for such a low price.
Which is more than I can say for the ‘finished course’ buyers who don’t get any of that.
I hate rolling out the cliched “this is a once-in-a-lifetime opportunity!” line, but this is a once-in-a-lifetime opportunity!!!! 🤪
Not only will you help shape what’s included in the finished course, you’ll get far more one-to-one support than if you were to buy the course in its completed state.
This really is a rare chance to work with me in this level of depth for such a small price tag.
(And for transparency, I do plan to create other courses down the line, but this is the first and only time you’ll be able to join the Course Creation Lab for Love at First Website™).
Love at First Website™, will teach you exactly how to craft a perfect homepage that you can cleverly use to get visitors to sign up to your email list.
It’s going to be small, practical, and of course, extremely useful.
The reason the price tag is so low is because, once complete, I plan to sell it to micro-business owners who are at the start up stage of their business journey.
Welcome to the messy, hands-on Course Creation Lab for my new upcoming course, Love at First Website™
Between 3 November 2025 and Christmas, I’m going to teach you how to optimise your A:Above-the-Fold along with the rest of your website homepage to get visitors to join your email list.
The Above-the-Fold is a critical component of your Sales M·A·G·N·E·T·™ so getting it right is imperative.
What the heck is that you may well ask.
Well, in sales-land, Above-the-Fold is code for ThE mOSt imPoRtAnt ParT!!
When prospects land on your website, it’s the first thing they see before they start scrolling.
Here’s mine:
I say ‘introducing’, but the reality is … Love at First Website™ doesn’t exist.
Yet.
But that’s the purpose of this Course Creation Lab. We’re going to create it together.
As you now know, your Above-the-Fold is the most important part of your entire website – and the rest of your homepage is pretty useful too – so we’re going to make this prime real estate works really hard for you.
We’re about to roll up our sleeves and side by side get creating.
You: an epic website homepage, including the Above-the-Fold, that works really hard to get subscribers to join your email list.
Me: a brand new course, to which you’ll have lifetime access.
The fun part is that we don’t quite know where it might take us.
What I do know (having done this before) is that this is the best value you’ll ever get out of me.
I’ll teach you what to do, explain the psychology, and personally check your website as you update it until we get it just right.
WHO IS THIS COURSE FOR?
Love at First Website™ is for micro-business owners who want to grow their email list.
Optimising your website homepage for the purpose of sign ups is something most business owners get wrong.
(Yes, even those perfect shiny websites that have come straight from the designer. They might look gorgeous, but they aren’t always engineered to capture leads which is pivotal to making sales using email).
We aren’t starting from scratch here so don’t worry, you can work with your website as it stands. You’re simply taking what you already have and improving on it.
If you remember my Sales M·A·G·N·E·T·™ …. well, Love at First Website™ teaches you the Above-the Fold part.
This is a once-only opportunity
I’m creating a course called Love at First Website™, and you have two ways of getting your hands on it.
Option 1 is that you wait until Christmas and buy it once it’s ready in all its perfect glory.
⤷ You’ll get the course, and that’s it.
It’s a bit dull and conventional, but maybe your life is already exciting enough.
Option 2 is far more juicy because you get all of this:
⤷ Live interactive Zoom workshop [Monday 3 November at 2pm]
⤷ Access to the recording if you’re not able to make the date
⤷ WhatsApp group for support, questions and feedback
⤷ Strategy, tactics and step-by-step guidance
⤷ Learn to optimise your Above-the-Fold and homepage
⤷ Personalised Loom feedback as you redesign your website
⤷ Instant access to the course platform
⤷ Lifetime access to the finished course once I’ve created it
Whichever option you choose, the price tag of £97 will be the same.
But with Option 2 – the messy version – you get sooooo much more bang for your buck.
Because as well as lifetime access to the finished course, you’ll get a live, interactive Zoom call (the last group call I did cost £49).
You’ll also be part of a dedicated WhatsApp group where I’ll give you my personal attention (an hour of my time will normally cost you £250).
As well as all that – and this is the best bit – I’ll personally check over your homepage, step-by-step as you create (this normally costs £97 by itself).
If my maths is right, that’s almost £400 worth of value for a measly 97 quid.
You’ll end up with a perfectly poised Above-the-Fold and a brilliant homepage, ready to capture all those leads.
If you sign up, I’ll be working closely with you as I develop the course.
This really is a rare chance to work with me in this level of depth for such a small price tag.
Which is more than I can say for the ‘finished course’ buyers who don’t get any of that.
I hate rolling out the cliched “this is a once-in-a-lifetime opportunity!” line, but this is a once-in-a-lifetime opportunity!!!! 🤪
Not only will you help shape what’s included in the finished course, you’ll get far more one-to-one support than if you were to buy it in its completed state.
(And for transparency, I do plan to create other courses down the line, but this is the first and only time you’ll be able to join the Course Creation Lab for Love at First Website™).
Love at First Website™, will teach you exactly how to craft a perfect homepage that you can cleverly use to get visitors to sign up to your email list.
It’s going to be small, practical, and of course, extremely useful.
Why join the course creation lab version?
You might be thinking you can’t make the live group call …. or you don’t have time to update your website right now ….. or things are really busy in the run up to Christmas.
Maybe the dog ate your homework, or a big pink elephant stood in your way.
Blah, blah, blah ….
Listen. It’s easy to find reasons to put this off, but I want you to know …
…. the Course Creation Lab version of Love at First Website™ really is a now-or-never offer.
That’s because once I create it, I’ll never have to create it again.
Come Christmas, after we’re done and dusted, I’ll sell it as a self-paced course that gets absolutely zero input from me. You’ll be on your own (unless you want to pay me mega-bucks to critique it).
Last time I ran a Course Creation Lab the founders joined for £101.
By the time the final course went up for sale, I hiked the price up to £299 because it was so comprehensive.
That’s three times the price.
I’m not saying that will necessarily happen – we’ll have to see how it pans out.
I’m just saying that the people who kicked their heels and waited until later, got far less bang for their buck because they missed out on my personal time and input.
My point is, the price might go up and the perks will definitely get taken away.
And, by the way, I never do sales, so when I say you’ll never, ever get this much value for this low a price again, I’m deadly serious.
It’s now or never. are you in?
Not on my email list?
Click here to subscribe. It’s the ONLY way you can work with me.
You’re Working Your Socks Off doing Everything The Gurus Taught You.
Publish regular content. Check. Build email list. Check. Create something to sell that your audience loves. Check. So why hasn’t the promised land of 6-figures materialised?
Get ’em on your list
The ultimate job of your content, social media and website should be to get fans to buy. But if you don’t get their email address, you can’t easily sell, meaning your hard work creating a buzz is going out the window.
Build a Friendship
Email is a powerful tool for forging strong relationships with your prospects. But you gotta get it right. Bore the pants off them, or sound like a used-car salesman and your emails will be unopened, unread and unsubscribed. Sorry.
Make Sales
Done right, this is “make-money-while-you-sleep” territory. But creating a lean-mean sales-generating machine is a time-consuming and complex puzzle. You need know-how, head space and time to build one.
3 Steps to Making More Sales.
Earn more from your small business with my simple 3-step plan
Diagnose
First, we'll identify where potential sales are slipping through the net
Optimise
Next we'll optimise your funnel to capture all those juicy prospects
Sell
Finally, with campaigns & launches, we'll turn fence-sitting prospects into avid buyers
HOMEPAGE Critique
Sharpen up your homepage to do the job it should … get visitors onto your email list!
You’ve worked hard to get them here so don’t blow it with a bad first impression. Time to optimise!
Includes feedback on:
- Above-the-Fold
- Homepage Structure
- Navigation bar
- Footer
You will receive a comprehensive, personalised screen-recording with actionable feedback on how to optimise your homepage to get people onto your email list
OPT-In CRITIQUE
Your opt-in process will help get valuable subscribers onto your list.
Then you’ll stay front of mind, build a relationship and be able to sell. I’ll help you get this right.
Includes feedback on:
- Landing page
- Opt-In Form
- Thank you pages
- Lead Magnet
You will receive a comprehensive, personalised screen-recording with actionable feedback on how to optimise your opt-in process and lead magnet to get people onto your email list
WELCOME SEQUENCE CRITIQUE
The first emails a subscriber receives are critical as it ‘trains’ them to read if they know it’s worth their time.
You can only sell from emails that are read.
Includes feedback on:
- Strategic overview
- Subject lines feedback
- Content overview
- CTA’s
You will receive a comprehensive, personalised screen-recording with actionable feedback on how to welcome people to your email list, get engagement and start to make sales
Video Call
Talk in person to nut out a specific strategy, generate some ideas, or get a boosting pep talk.
- £125 for 30 minutes
- £250 for 60 minutes
Audio / Text Messaging
Handy if you want to ask a couple of quick questions or need an instant opinion on something.
- £65 for 15 minutes
- £125 for 30 minutes
Screen Recording
If you need to SEE my answer, I can create a screen recording to point out my suggestions.
- £65 for 15 minutes
- £125 for 30 minutes
Weekly INTENSIVE
- One x 60 minute video call
- Screen Recordings as needed
- Focus on any sales funnel element
- £750 per week
Half day
- 3 hours in-person or online
- Anywhere in the UK
- Individual or groups
- I’ll visit your business
- £750 for 3 hours
Full day: in person
- 6 hours in-person or online
- Anywhere in the UK
- Great for online or bricks and mortar businesses
- £1,500 for 6 hours
Video Call
Talk in person to nut out a specific strategy, generate some ideas, or get a boosting pep talk.
- £125 for 30 minutes
- £250 for 60 minutes
Audio / Text Messaging
Handy if you want to ask a couple of quick questions or need an instant opinion on something.
- £65 for 15 minutes
- £125 for 30 minutes
Screen Recording
If you need to SEE my answer, I can create a screen recording to point out my suggestions.
- £65 for 15 minutes
- £125 for 30 minutes
Copywriting Guidance
Suggestions when you’re lost for words, an eagle editing eye over your website, opt-in wording, or email drafts.
Email Critique
I’ll take a look before you send it to your list. We’ll give it a bit of oomph, and make it a bit more compelling.
Email Automation Advice
Email automation can be a complex beast, which often needs some deep thought. Let’s map it out together.
Some Things you May Need Help With
decision-making & strategic help
decision-making & strategy
Content Strategy
- Use content to drive sales
- Maximise profitability from the hours of content creation
- More effective messaging
Website Optimisation
- Engineer a lean, mean sales-generating machine website
- Clever words that sell
- Capture attention
Opt-In Process
- Gain highly targeted leads
- Create an opt-in process that aligns with sales goals
- Lead magnet creation
Email Strategy
- Welcome Sequences
- Automations
- Creating compelling emails
- Email critiques
Products & Services
- Curate, cull or create products or services
- Maximise profitability
- Raise prices
Sales Planning
- Gain confidence to embrace and enjoy selling
- Non-sleazy sales tactics
- Create sales goals & targets