Welcome to a world where you never have to look someone in the eye and ask for the dreaded sale again.
If you’re a one-woman business selling your knowledge or expertise, you’ve come to the right place.
I’ll help you create simple, streamlined, automated sales with or without social media.
I run my business single-handedly.
No team, no assistant, no marketing department. Just lil’ old me, squeezing work in around everything else that life throws at me.
Which means I don’t have the time, capacity or resources to market everywhere and hope something sticks.
So I pick off the key critical things that actually work, and shrug my shoulders at the rest.
Top of the tree is EMAIL. Over three decades as a solopreneur has taught me that.
It’s by far and away the best tool in your arsenal when it comes to making sales (and if you don’t believe me, just Google the stats).
But poor old email gets bad press.
I can’t tell you the number of times I’ve heard business owners say ’email doesn’t work’.
But done right, it keeps selling hard for you, long after you’ve shut your laptop and headed off to spin the next plate.
The key phrase though, is ‘done right’.
Most business emails I read are bland, inconsistent and only plop into my inbox when they want something.
But get it right, and email will become the backbone of your business to attract, nurture, and sell on repeat.
That’s what I teach.
You’ll learn how to draw people onto your email list, write exciting emails they actually look forward to reading and, most importantly, that make them itch to buy from you.
I sell to a whopping 33% of my tiny email list while the rest of the world scrapes by on 2-5%.
This massive conversion rate means I don’t need a gazillion email subscribers, which in turn means I can radically pare down how much marketing I need to do.
This is how I get away without using social media in my business.
Yes, you need to do marketing, but if you’re making lots of sales using email, you can pick and choose where you focus your attention.
The genius is in its simplicity.
Honestly, I don’t know why more people don’t master the art of using email to sell, but hey, they probably aren’t as smart as you.
So when you’re ready to roll up your sleeves and get cracking, here’s everything you need to make it happen:
The people
Solo-Biz Club™
This is for you if:
You’re a one-woman band wanting company, accountability and a place to ask questions while building a business on your own terms.
I love the flexibility, autonomy and anonymity of working at home and for myself.
I follow the sun around my house, cup of tea in hand and me and my laptop plonk ourselves wherever we feel like working in that moment.
After my four kids are safely packed off to school, I like that I get to call my own shots for the rest of the day.
I’m actually a pretty good boss – although no one will ever know that, because I never plan to expand my business beyond myself.
I like it that way, thank you very much.
That doesn’t mean to say I don’t need people though, because I do.
I think we all do.
Call me selfish, but the Solo-Biz Club™ was born from my own need to hang out with other women who are also running their own show so we can talk shop.
But it goes beyond just talking about it.
With multiple different Zoom calls to choose from each week, the Solo-Biz Club™ also helps you crack on with it.
And as a bonus, Sales from Scratch™ – my entire methodology in 90 minutes – is yours for FREE when you join Solo-Biz Club™.
That’s right. A free gift worth two-and-a-half times the price of a single month.
That way, we’re all on the same page with our conversations.
I’d love you to join us now. The doors are always open, and you’re only ever a few days away from the next Zoom call.
The methodology
Sales from Scratch™
This is for you if:
You want to understand how to turn emails into sales, and see my complete methodology in one 90-minute sitting.
Before you roll up your sleeves and get started, it’s important you understand what a Sales M·A·G·N·E·T·™ is, and how it works.
That’s because it will become the backbone of how you make sales – and therefore, how you run your business – forever.
Sales from Scratch™ is your important first step.
In this 90-minute, on-demand masterclass I explain the entire Sales M·A·G·N·E·T·™ system which will completely reframe how you think about selling.
You should get your hands on it quick smart because the sooner you start, the sooner you can start making more sales.
And the best part?
Sales from Scratch™ is yours for free when you either join the Solo-Biz Club™ or buy my Email SALES Builder™.
The tool
Email SALES Builder™
This is for you if:
You’re ready to build your entire system end-to-end, and step by step, from marketing and sign-ups to welcome emails and sales pages.
A Sales M·A·G·N·E·T·™ is the journey you take your customers on, from knowing nothing about you to buying all your goodies.
The Email SALES Builder™ guides you through building your own, step by step.
We start with marketing (M), getting you on people’s radar and directing them to your website.
Then A for Above-the-Fold, where your homepage tells your people they’re in the right place so they want to stay.
G is for Gateway, a sign-up that is filled with personality and builds trust. I’ll also explain the right time to add a lead magnet and how to create the right one for your audience.
From there, you’ll learn to write relationship-building emails and know exactly when to send them, whether in your automated welcome sequence or in the emails you send each week.
That’s N for Nurture, and it’s the bit most business owners stuff up.
E is for Earn. A sales page for each product or service does the hard work of selling, so you don’t rely on sales calls or DMs.
And finally, T for Tighten. You’ll start with a simple skeleton that brings in customers from the word go, then improve and build on it based on what you learn from them.
The Email SALES Builder™ is made for one-woman businesses who are just starting out, are established but don’t yet use email to make sales, or have bits of an email system in place but it isn’t bringing in consistent sales.
The emails
Email Blockbuster™
This is for you if:
You want to write emails your subscribers look forward to opening, and get them to click without feeling sleazy or pushy.
Brilliant emails are like blockbuster movies. They grab your attention and build so much curiosity you simply have to keep reading.
The Email SALES Builder™ covers the basics of writing good emails – Email Blockbuster™ is the deep dive, for when you want to master it.
I’ll show you how to write emails your subscribers can’t wait to open and want to read to the end. You’ll learn how to turn everyday moments into something worth reading about, so you’re never stuck for ideas again.
Then I’ll teach you how to gently pivot into the sell, without ever sounding sleazy or pushy.
You’ll never sell a bean from an unread email, but when subscribers read, they click. And when they click, they buy.
It’s short and practical, so you’ll be ready to write your first email within a few hours. And with lifetime access, you can come back whenever you need a boost.
A small list that loves your emails beats a big one that couldn’t care less, every single time.
your website
Love at First Website™
This is for you if:
Your website gets visitors but not sign-ups, and you want a homepage that turns browsers into subscribers.
Web visitors take one quick glance at your homepage and make a snap decision. Stay, or go back to mindlessly scrolling social media.
And once they’re gone, I’m sorry to say, they won’t be back in a hurry.
The Email SALES Builder™ covers the basics of your Above-the-Fold (the first part of your homepage visitors see before they start scrolling). Love at First Website™ goes deeper so you can welcome, woo and win them before they click away.
You don’t need to start from scratch. You’ll work with the website you already have and make it better.
I’ll show you how to optimise your Above-the-Fold so the right people join your list. Then we’ll design the rest of your homepage, header and footer to draw them deeper into your world. There’s also a bonus lesson on creating an About page that makes you the first person they think of when they’re ready to buy.
Your marketing did the hard work of getting them there. Now, instead of clicking away, they’ll fall in love and join your list.
The sales page
Write to Sell™
This is for you if:
You hate chasing sales, are tired of doing cringy sales calls and want your sales page to do the selling for you.
Sales calls make me shudder. Waiting for the right moment to pivot to the pitch. Trying to say your price out loud without it sounding awkward.
No thanks.
Your emails warm people up. Your sales page is where they decide to buy, so it needs to do the heavy lifting.
The Email SALES Builder™ covers the basics of sales page structure. Write to Sell™ goes deep, from the headline to the buy button.
Your sales page is the one place you can go all out on the sell, so I’ll help you make every word count. You’ll learn how to write a page that answers every question and handles every doubt, so readers have everything they need to say yes.
Let the words on the page do the persuading, and you can wave goodbye to awkward sales calls and make sales on repeat.
The feedback
Dr. Critique™
This is for you if:
You’ve already created a sign-up, email, sales page or other piece of your system and want my expert eye on it.
Dr. Critique™ is for when you’ve done the work, but you can’t quite put your finger on why it isn’t landing.
That’s where a fresh pair of eyes comes in.
I’ll give you personalised, screen-recorded feedback on one specific part of your Sales M·A·G·N·E·T·™.
Choose the piece you want me to look at: your marketing, homepage, sign-up, freebie, emails or sales page. Send it over, and I’ll record a video walking you through what’s working, what isn’t, and how to make it stronger.
You can watch it as many times as you like, and come back to it whenever you’re making changes.
Each critique is based on the same strategy I teach in my courses. It’s the perfect partner if you’ve already been through one, but you don’t need to have done any of them to benefit from what I have to share.
The investigation
Email SALES Diagnostic™
This is for you if:
You’ve built your whole email sales system and want my expert eye to find where sales are slipping through.
When you’re working on the small details of your business day to day, it’s hard to zoom out and see what your potential customers are seeing.
But I can.
The Email SALES Diagnostic™ is for after you’ve built your whole system – either with my support or independently – and want an expert eye to find where sales are slipping through.
I come to your business completely cold, just as your customer would, so I don’t need to ask you hundreds of questions.
I’ll follow your prospects’ journey from first discovering you in your marketing, all the way through to buying. I’ll scour your website, sign up to your email list, read all your welcome sequence emails, and study your sales pages along the way.
As I go, I’ll record videos of everything I find, so you can watch them in your own time and refer back whenever you need to.
After you’ve watched my screen-recordings, we’ll jump on a 60-minute call to go through your questions and plan your next steps.
You’ll come away with lightbulb moments and a clear direction for how to improve your email sales.
The expert
60-Minutes with Lisa York
This is for you if:
You want an hour of my undivided attention to work through a specific problem and leave with a clear plan.
Sometimes you just need to talk it through with someone who gets it.
60-Minutes with Lisa York is an hour of my undivided attention to work through a specific problem in your business and leave with a clear plan.
We can dig into your strategy, trouble-shoot what isn’t working, or spot the opportunities you’re too close to see.
It’s best suited to more established business owners who are ready for high-level thinking.
If you’re in the early stages, you’ll get far more value from the Email SALES Builder™. Otherwise we’d spend our hour on things I already teach inside it, and I don’t want to waste your time or money.
And if you’re already an Email SALES Builder™ customer, you’ll get your 60 minutes at half price.
Get Ready to Sell More Stuff™
Join my list and I’ll show you how to
Turn Emails Into Income
