Sales from Scratch™

Turn Emails into Income with a Sales M·A·G·N·E·T·™

Lisa York finalist for the 2026 Female Business Awards
Lisa York finalist in the 2026 Best Businesswoman Awards
Lisa York nominated for the 2026 Woman Who Solopreneur Awards

Q: How the heck does this time-stretched mother of four keep making sales without so much as a whiff of social media?

A: By using the exact system I teach you in Sales from Scratch™

You’ve probably heard that I don’t use social media in my very lucrative but oh-so-manageable one-woman business.

That’s right.

NO social media. Not in any way, shape or form.

Just to set the record straight. I’m not saying you SHOULDN’T use social media. After all, it’s brilliant marketing tool.

I’m just saying you don’t HAVE to.

Whether you choose social media or not, my methodology works for all solo businesses because it gives you the freedom to pick and choose your marketing.

The formula is simple.

If you can get good at selling by email, you can slash the number subscribers you need. This in turn means you get to cut back on the amount of marketing you need to do.

Cool, huh.

Check out this screenshot from the training. You can tell from the look on my face that I’m excited.

That’s because I know it’s a massive relief to grasp that your business should be a small numbers game.

You’d be crazy-lady to think that thrashing around trying to get 3,000 email subscribers is better than aiming for just 100.

After the constant stress of being told to chase big numbers – six-figures, thousands of subscribers, a gazillion ‘likes’ – this is a welcome lightbulb moment for most time-poor solopreneurs.

I explain EXACTLY how it’s done in Sales from Scratch™

Buy it now, and in 90-minutes time, you’ll have the exact same blueprint for making sales that I use in my very own one-woman business.

This is ridiculously a low cost way to get your hands on my entire methodology that will give you a sales strategy for the entire life of your business.

If you’re serious about using email to make sales in your solo business, go ahead and buy Sales from Scratch™ right now.

It’ll give you a fresh new perspective on how to create more sales in your solo business and enable you to breathe a giant sigh of relief.

Being a one-woman business owner is not for the feint-hearted.

It’s exhausting wearing all the hats, especially when you’re not always 100% confident that you’re working on the right things.

It’s a common problem.

Yes, you’re brilliant at what you do …. but you’re probably not so brilliant at getting people to buy the damn thing.

My guess is that you started your business by excitedly telling the world on social media.

Big mistake.

Huge, huge mistake.

It’s a common trap though, so don’t beat yourself up over it.

All the gurus tell you to make yourself visible, so you keep tirelessly posting to get on the radar of as many people as possible.

How’s that working out for you?

Hmmm. You find it to be an exhausting, frustrating treadmill without the reward of consistent sales, hey?

I thought so.

I bet you’ve built a website that looks pretty too …. or it’s next on your overflowing to-do list

I know. I know.

You’ve spent endless hours faffing about with colour schemes and the perfect logo ….

…. but does it actually do it’s job and bring in customers?

I thought not.

So you desperately create more freebies and more resources because some numpty told you to ‘keep giving value’.

But all that does it train the freeloaders to keep waiting for the next sparkly thing to collect without ever having to part with any cash.

Maybe you’ve tried your hand at email marketing.

But it’s hard work writing emails and no one reads them anyway, so that obviously doesn’t work

(or maybe – just maybe – it’s because they’re boring, badly written or fake because you got AI to write them).

You throw your hands in the air in exasperation.

Selling is hard!!! And it’s cringy.

No-one wants to buy your stuff.

So you keep post, post, posting on social media. Keep giving away stuff for nothing (free Discovery Call, anyone?). Keep investing your time and money into the next six-figure promise of business success.

The good news is, it’s not a ‘you’ problem. It’s a selling problem.

You’re on the right track, you’re just doing things in the wrong order. You’re building pieces that don’t connect and copying individual tactics without understanding how they fit into the overall structure.

It happens to the best of us.

I’ve run three solo businesses over three decades, across different countries, industries, and life stages.

I’ve also bought a plethora of expensive online courses and fallen for the six-figure frameworks and the shiny tactics.

Most of them failed for one simple reason:

They taught what to do – but not when, why, or how it all fits together.

And I realised that time-poor one-woman business owners don’t need more tactics.

You need orientation.

When I launched this – my third – business I knew what I was doing.

I cherry picked the best of everything I’d learned the hard way from my previous two solo enterprises ….

The lessons I’d learnt from going down multiple rabbit holes in search of the elusive six-figure success.

The solitary gem of wisdom from another expensive-but-otherwise-useless online course.

The lightbulb moment – after producing 143 podcast episodes and posting relentlessly on social media to promote it in my second business – was when I realised I was barking up the wrong marketing tree.

But all the knowledge I’d gained stuffing it up enabled me to fast track success in my current business.

In fact 35 days after launching Sell More Stuff™ I’d gone from ground zero without a single subscriber ….

to building a small, but highly targeted list of 89 email subscribers through word-of-mouth alone ….

and from them, made the following sales:

10 x private 1-2-1 calls @ £250 = £2,500

1 x Full M·A·G·N·E·T· Implementation = £2,999

Critiques and Ad Hoc Work = £397

TOTAL after 35 DAYS = £5,896

Now I know what you’re thinking. That I had friends who scratched my back.

But I honestly didn’t.

In fact I hadn’t lived in the UK for 8 years, and I hadn’t run a business here for over 20.

I had some good friends here who helped spread the word, a handful of acquaintances, but very few business leads.

Nope. The success was purely down to knowing what to do and when.

And although confident about what I was doing, I have to confess, even I was taken aback at how quickly my fledgling business took off.

Since then my business has gone from strength to strength by teaching other solo business women my proprietary framework.

I created the Sales M·A·G·N·E·T·™ because it’s the very system I use in my own business.

It’s a carefully devised step-by-step system that incrementally takes your future customers on an intentional journey.

They go from knowing nothing about you to avidly buying your products or services.

I’m not going to pretend it’s easy to create – mine took a full 6 months of building, changing and perfecting – but my methodology involves getting paying customers as you go.

That way, not only do you start to make money, but you have some learned experience which you can apply to your Sales M·A·G·N·E·T·™ as you create it.

Eventually you’ll build a high-converting, but simple sales machine, that is the beating heart of your solo-business.

It underpins everything you do and, once built, gives you the freedom to switch on and off your marketing, cherry-pick your tactics and dump social media if you feel the need.

That’s because the sales will eventually start rolling in on autopilot with very little extra effort from you.

Which is exactly what you need when you’re running a business alone.

You want the freedom to be able to focus most of your effort on doing the thing that you love and are good at – serving customers – rather than facing the anguish of having to make sales.

So if a more natural and streamlined system to make more sales sounds appealing, I’ll explain to you exactly how it’s done in Sales from Scratch™.

In the 90-minute video masterclass, I teach you the core foundations of my propriety Sales M·A·G·N·E·T·™ system.

This lays the foundation stone for you to be able to make more sales in your one-woman business.

It’s also your starting point for working and learning from me.

Apply what you learn to your business and you’ll create a backbone from which you can generate more sales, forever.

This will give you the freedom to pair down your marketing, release you from the chains of social media (should you wish) and give you space to enjoy your business.

This is the very system I use in my own business which I devised as a result of running three solo businesses over three decades and buying dozens of expensive online courses.

In fact, I know it was me who recorded Sales from Scratch™ but I have a reoccurring 6-monthly calendar reminder to watch it myself.

Although I talk about making sales day in, day out, I always feel renewed and inspired after watching it.

I know self praise is no praise, but it’s really friggin’ good because I explain my entire sales model simply, clearly and in lay terms.

No pompous business jargon here, good people.

Having a Sales M·A·G·N·E·T·™ means you can stop mindlessly thrashing around on social media hoping something will stick, and wasting time and effort wondering which of the million-and-one to-do list tasks you should focus on next.

You’ll learn the big picture strategy – a blueprint if you like – so you can be shrewd with how you use your precious work hours.

You’ll become laser-focused about what to focus on, and what to cast aside to more easily make sales in your micro-business.

I know sales can feel like a dirty word – especially for women – but putting a Sales M·A·G·N·E·T·™ into place means you can sell easily and naturally without feeling cringy.

If you want clarity before you take action, Sales from Scratch™ will stop you randomly grasping at tactics and start building a system that will be the engine of your business forever.

Sales from Scratch™

Hang fire …. before you head to the checkout, if you buy the Email SALES Builder™, Sales from Scratch™ is included in the price

Email SALES Builder

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Excellent
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Lina Amani profile picture
Lina Amani
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I highly recommend you to subscribe to Lisa's maillist .NOW First, I received a free review of my homepage for FREE. And it was full of valuable recommendations. Although I keep pouring money into the maintenance of my website and SEO, Lisa pointed out things that could have been why people come to my website but do not take any action. Second - you learn how to sell by just reading her emails. Third - you just want Lisa's energy as it is so refreshing and makes you DO things you have not done before 🤣🚀💥
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Shine Enquiries
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Just fabulous to meet Lisa at the Pink Network. Can’t wait to join the free work o clock sessions online…
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Pippa Mellor
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I can’t recommend Lisa’s above the fold critique enough. She offers so much value in her honest but respectful critique and I’ve been hugely inspired in less than 5 minutes. I’m rushing off to implement the feedback immediately 😂 Thank you Lisa!
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Jasmine Clarke profile picture
Jasmine Clarke
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I have just recently joined Lisa's email list and I have found it really refreshing and very helpful already! I know this is just the start of us working together and I know my business will benefit from it!
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June Hogan profile picture
June Hogan
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Lisa did a fantastically thorough job of reviewing my sales funnel. She definitely knows her stuff and spotted things I hadn't even considered. Our session was super valuable and has given me lots of food for thought - thank you so much Lisa!
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Lynda Haynes-McCartney profile picture
Lynda Haynes-McCartney
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Thanks Lisa for the recent LinkedIn Critique you did for me; your advice was spot on and will help me move this from just a holding profile to one that supports my business. Love your energy and enthusiasm!
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Janine Friston
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Lisa joined my online networking group for a discussion around email marketing and business growth today. The group loved it, with lots of questions, ideas, lightbulb moments and inspiration. Thank you Lisa x
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Vic Knights profile picture
Vic Knights
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I had a sales funnel review with Lisa as part of the mastermind I’m in, and she was brilliant. She took a deep dive into everything I have online - my funnels, offers, and overall strategy - giving me invaluable sales advice. Not only did she highlight areas for improvement, but she also gave me the confidence to raise my prices for some of my offerings. Highly recommend Lisa if you want clear, practical, and empowering business insights!
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Holly Christie
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I'm currently subscribed to Lisa's emails and I LOVE THEM!! They're so engaging and inspirational. They've really made me think about how I'm writing my own emails and where I could tighten things up. I love that Lisa responds personally to all the emails I reply to. her advice is fabulous, on-point and makes me really excited for where my business is going to go, working with her expertise, this year.
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Jess Spiers
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Lisa's approach is direct in the most productive and useful way. She communicates so clearly and in a very friendly way and has so many good pieces of advice about sales. I'd definitely recommend her.
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Kathryn Ball profile picture
Kathryn Ball
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Lisa clearly knows her stuff. I'm really grateful for the very helpful above the fold critique, Lisa highlighted in just a few minutes some key things I can adjust and the fresh perspective is just what I need from someone with experienced eyes!
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lucy pollard
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Lisa’s emails are so joyful to read, informative, quick and grab my attention. I really love seeing her name pop up in my inbox!
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Helen Baldwin profile picture
Helen Baldwin
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I was recently introduced to Lisa York and her direct, practical approach was exactly what I needed. She reviewed my website and provided brilliant, actionable insights to help me "sell more stuff". What sets Lisa apart is her no-nonsense style and ability to cut through the noise with pragmatic advice that actually works. If you're looking to improve your online presence, I couldn't recommend her highly enough. Thanks Lisa.
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Youll See Life Coaching
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Lisa has provided me with a critique of my website and she was spot on. Ive already started to make changes and had a new subscriber already. I haven't started working with Lisa yet but I have a call with her next week and for me it is a no brainer. She is brilliant and I love her approach.
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Melissa Schmidiger
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Lisa is wonderful to work with! She gets into the the nuts of your business and provides super actionable feedback that you can work on instantly. She is relatable and gives you a sense that your goals are doable!
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A Heaton
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Lisa's presentations and email newsletter are packed full of value - she's not only extremely approachable and friendly but also knowledgeable and helpful! If you're wondering how to make sales through your emails I definitely recommend chatting to Lisa.
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Orla Crummey profile picture
Orla Crummey
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Lisa York has a great approach to sales. Novel. I love her emails and look forward to working with her more in the future for business success.
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Jude Sclater
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The big thing I've learnt from being on Lisa's email list and her support in the Business of Coaching Group is that you need to be consistently you in all your communication. I would never put out an email nurture sequence like hers and that's the lesson she's teaching me. I shouldn't look like everyone else. She has helped me realise I need to tap into what makes me different to everyone else and then tell the world about that. Sign up to her email list, even if just for a laugh. She gives away a free review, mine was of the above the fold on my website. If her style turns you off, like it does me, lean into the resistence and ask yourself what you can learn from her because she knows her stuff about marketing and sales. By bringing her whole self into her business she is quckly finding her ideal buyers and making sales which is a hell of lot more than I was doing before I met her.
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Catherine France
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Lisa's list-building tips are great; her emails are engaging, human and helpful! Lisa did an above-the-fold critique of my website, which was packed full of helpful tips to improve my home page. Thank you.
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Sarah Archer profile picture
Sarah Archer
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Lisa did a fab job analysing my sales funnel and giving me oodles of great tips and ideas to improve my emails and my lead magnet. I feel so much clearer about how to sell in my emails. She brings so much energy to the call and the video feedback which is wonderful.
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Jacqui J
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The number of emails lists I have chosen to stay on can be counted on one hand. It's not that I don't like the people whose lists I sign up for. It's that I hate email. Having to deal with them is an admin hassle and it gives me flashbacks to my employed days. So I join and then I get bored of deleting/ not reading and I unsubscribe So for me to say I haven't just chosen to stay on Lisa's list, I actively look forward to her emails is a big deal for me. And to have pretty much instructed several of my business buddies to get on her list is an even bigger deal If you want to sell more stuff then you should join it too. Or don't. I kind of like the idea of her being my personal secret weapon....
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Kyla Skinner
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Lisa invited me to visit her Solo-Biz Club of one-woman business owners to talk about how to find your voice and develop personality-driven copy that helps to attract ideal clients. It was a wonderfully welcoming group, with everyone keen to get involved in a wide-ranging and very enjoyable discussion about all things positioning and messaging. Thanks Lisa!
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Charmian D'Aubosson
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Lisa’s critique of my website was so helpful, presented as video feedback so it was really clear to follow and understand. Lisa’s energy and enthusiasm are infectious and her daily emails fun and motivating, they can’t fail to bring a smile to your face each day. Thanks Lisa, I’m so looking forward to working with you some more!
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Christiana Moore profile picture
Christiana Moore
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We worked with Lisa York at the very start of setting up our Art Advisory company, in fact when our company was in the early developmental stage. She listened to our ideas and vision and helped us to develop them into something concrete. Lisa kept the support going through this process and recommended various options and people we could work with to bring out company into where it is today. We are truly to grateful to Lisa and we would highly recommend Lisa York to everybody wanting to start a business from a discussion to reality.
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Gemma Clayton
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Lisa provides so many valuable insights and nuggets which make a difference to how I set up my business. Her style is pragmatic and not overwhelming which means it is easy to digest and doesn't feel scary. Yet so impactful. I love our interactions.
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Kate Hill profile picture
Kate Hill
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Lisa's sales funnel review was amazing. She'd gone to lots of trouble to review it before we spoke, and brought lots of feedback, ideas and suggestions to our call. After the call, she sent more ideas and confirmation of what we'd discussed. A really comprehensive and expert service, delivered with energy and aplomb!
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Alison Sinclair profile picture
Alison Sinclair
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From day one of Lisa’s Love at First Website course, I felt genuinely invigorated to tackle my home page, something I’d been avoiding for far too long. Anything to do with my website used to make me recoil. Lisa is inspiring, straightforward, and radiates a real can-do energy that lifts you in unexpected ways. She sparked a level of enthusiasm I hadn’t felt before, which after years of working with others is rare. I love her realism and her openness to people creating businesses they truly love, not ones they feel they should build. She’s genuinely fun to work with and so human. She made me feel able to go all in, because I could say where I was confused and what I needed, even down to how we shared information. As a multi-neurodivergent, that safety and ease changed everything for me. Thank you, Lisa!
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Kiran Goodman
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I have just completed a fantastic 6 weeks working with Lisa on the brilliant Love at First Website course. Lisa has transformed my homepage which has increased client traffic and sign ups to my email list. I loved working with Lisa, she brings bags of energy, insight and knowledge into everything she does. Especially, her brilliantly named tutorials. They keep you excited for the next one! What set this course apart was the support and advice I received from Lisa to really make my site stand out. The 1:1 loom videos I received after she reviewed my updates made the process so easy! Looking forward to working with Lisa in the very near future.
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Louise Willis profile picture
Louise Willis
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Want to receive interesting, unique email info? Lisa York is your go to lady. Refreshing, upbeat and positive, and a little bit quirky is the way I'd describe them. It's a joy to see an email land in my inbox from her. You never know what you're going to get!
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Joanna Lott profile picture
Joanna Lott
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I had a super helpful sales funnel review with Lisa which impressed me so much that I hired her to review the sales funnels of all those in my mastermind. They were also blown away and agreed with all Lisa’s suggestions to get more sales into their business quickly and easily. Highly recommend and I feel very lucky to have found Lisa.
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Sandra Francis profile picture
Sandra Francis
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Love Lisa's mailing list. Well this is certainly a mailing list with a difference. It is in plain no BS language whilst still being inviting and thought provoking! The above the fold website critique that followed was invaluable. Can only image what she can do given more time!
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Avril Lobo
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I have never run over so fast or with so much intention to join an email list, as I did when I heard Lisa York on a podcast talking about the power of email marketing on sales! Lisa's emails are jam-packed with fun, oodles of flavour of her personality, and most importantly model exactly the kind of work she is capable of taking you through. Lisa's review of my website and her expert advice on how to make things better were what I need to take action - and do it fast! I cannot wait to work with Lisa on my sales funnel review and have already recommended Lisa to ALL my business buddies! Thanks Lisa :)
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Rebecca Smith profile picture
Rebecca Smith
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Lisa came and did a talk for my group and it was sooooo good! We all left with a page full of actions to go away and work on. She's so easy to listen to, and so encouraging. Her advice on how to get started with an email list, how to talk to them, how to put an email sequence and how to sell through email was really well tailored to our group, and it was all stuff that we could actually go away and implement. HSe really knows her stuff, and will be my next port of call for some "done for you" options as well. Thank you so much for a brilliant talk Lisa.
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