Q: How the heck does this time-stretched mother of four keep making sales without so much as a whiff of social media?
A: By using the exact system I teach you in Sales from Scratch™


You’ve probably heard that I don’t use social media in my very lucrative but oh-so-manageable one-woman business.
That’s right.
NO social media. Not in any way, shape or form.
Just to set the record straight. I’m not saying you SHOULDN’T use social media. After all, it’s brilliant marketing tool.
I’m just saying you don’t HAVE to.
Whether you choose social media or not, my methodology works for all solo businesses because it gives you the freedom to pick and choose your marketing.
The formula is simple.
If you can get good at selling by email, you can slash the number subscribers you need. This in turn means you get to cut back on the amount of marketing you need to do.
Cool, huh.
Check out this screenshot from the training. You can tell from the look on my face that I’m excited.
That’s because I know it’s a massive relief to grasp that your business should be a small numbers game.

You’d be crazy-lady to think that thrashing around trying to get 3,000 email subscribers is better than aiming for just 100.
After the constant stress of being told to chase big numbers – six-figures, thousands of subscribers, a gazillion ‘likes’ – this is a welcome lightbulb moment for most time-poor solopreneurs.
I explain EXACTLY how it’s done in Sales from Scratch™
Buy it now, and in 90-minutes time, you’ll have the exact same blueprint for making sales that I use in my very own one-woman business.
This is ridiculously a low cost way to get your hands on my entire methodology that will give you a sales strategy for the entire life of your business.
If you’re serious about using email to make sales in your solo business, go ahead and buy Sales from Scratch™ right now.
It’ll give you a fresh new perspective on how to create more sales in your solo business and enable you to breathe a giant sigh of relief.


Being a one-woman business owner is not for the feint-hearted.
It’s exhausting wearing all the hats, especially when you’re not always 100% confident that you’re working on the right things.
It’s a common problem.
Yes, you’re brilliant at what you do …. but you’re probably not so brilliant at getting people to buy the damn thing.
My guess is that you started your business by excitedly telling the world on social media.
Big mistake.
Huge, huge mistake.
It’s a common trap though, so don’t beat yourself up over it.
All the gurus tell you to make yourself visible, so you keep tirelessly posting to get on the radar of as many people as possible.
How’s that working out for you?
Hmmm. You find it to be an exhausting, frustrating treadmill without the reward of consistent sales, hey?
I thought so.
I bet you’ve built a website that looks pretty too …. or it’s next on your overflowing to-do list
I know. I know.
You’ve spent endless hours faffing about with colour schemes and the perfect logo ….
…. but does it actually do it’s job and bring in customers?
I thought not.
So you desperately create more freebies and more resources because some numpty told you to ‘keep giving value’.
But all that does it train the freeloaders to keep waiting for the next sparkly thing to collect without ever having to part with any cash.
Maybe you’ve tried your hand at email marketing.
But it’s hard work writing emails and no one reads them anyway, so that obviously doesn’t work
(or maybe – just maybe – it’s because they’re boring, badly written or fake because you got AI to write them).
You throw your hands in the air in exasperation.
Selling is hard!!! And it’s cringy.
No-one wants to buy your stuff.
So you keep post, post, posting on social media. Keep giving away stuff for nothing (free Discovery Call, anyone?). Keep investing your time and money into the next six-figure promise of business success.
The good news is, it’s not a ‘you’ problem. It’s a selling problem.
You’re on the right track, you’re just doing things in the wrong order. You’re building pieces that don’t connect and copying individual tactics without understanding how they fit into the overall structure.
It happens to the best of us.
I’ve run three solo businesses over three decades, across different countries, industries, and life stages.
I’ve also bought a plethora of expensive online courses and fallen for the six-figure frameworks and the shiny tactics.
Most of them failed for one simple reason:
They taught what to do – but not when, why, or how it all fits together.
And I realised that time-poor one-woman business owners don’t need more tactics.
You need orientation.
When I launched this – my third – business I knew what I was doing.
I cherry picked the best of everything I’d learned the hard way from my previous two solo enterprises ….
The lessons I’d learnt from going down multiple rabbit holes in search of the elusive six-figure success.
The solitary gem of wisdom from another expensive-but-otherwise-useless online course.
The lightbulb moment – after producing 143 podcast episodes and posting relentlessly on social media to promote it in my second business – was when I realised I was barking up the wrong marketing tree.
But all the knowledge I’d gained stuffing it up enabled me to fast track success in my current business.
In fact 35 days after launching Sell More Stuff™ I’d gone from ground zero without a single subscriber ….
to building a small, but highly targeted list of 89 email subscribers through word-of-mouth alone ….
and from them, made the following sales:
10 x private 1-2-1 calls @ £250 = £2,500
1 x Full M·A·G·N·E·T· Implementation = £2,999
Critiques and Ad Hoc Work = £397
TOTAL after 35 DAYS = £5,896
Now I know what you’re thinking. That I had friends who scratched my back.
But I honestly didn’t.
In fact I hadn’t lived in the UK for 8 years, and I hadn’t run a business here for over 20.
I had some good friends here who helped spread the word, a handful of acquaintances, but very few business leads.
Nope. The success was purely down to knowing what to do and when.
And although confident about what I was doing, I have to confess, even I was taken aback at how quickly my fledgling business took off.
Since then my business has gone from strength to strength by teaching other solo business women my proprietary framework.
I created the Sales M·A·G·N·E·T·™ because it’s the very system I use in my own business.
It’s a carefully devised step-by-step system that incrementally takes your future customers on an intentional journey.
They go from knowing nothing about you to avidly buying your products or services.
I’m not going to pretend it’s easy to create – mine took a full 6 months of building, changing and perfecting – but my methodology involves getting paying customers as you go.
That way, not only do you start to make money, but you have some learned experience which you can apply to your Sales M·A·G·N·E·T·™ as you create it.
Eventually you’ll build a high-converting, but simple sales machine, that is the beating heart of your solo-business.
It underpins everything you do and, once built, gives you the freedom to switch on and off your marketing, cherry-pick your tactics and dump social media if you feel the need.
That’s because the sales will eventually start rolling in on autopilot with very little extra effort from you.
Which is exactly what you need when you’re running a business alone.
You want the freedom to be able to focus most of your effort on doing the thing that you love and are good at – serving customers – rather than facing the anguish of having to make sales.
So if a more natural and streamlined system to make more sales sounds appealing, I’ll explain to you exactly how it’s done in Sales from Scratch™.
In the 90-minute video masterclass, I teach you the core foundations of my propriety Sales M·A·G·N·E·T·™ system.
This lays the foundation stone for you to be able to make more sales in your one-woman business.
It’s also your starting point for working and learning from me.
Apply what you learn to your business and you’ll create a backbone from which you can generate more sales, forever.
This will give you the freedom to pair down your marketing, release you from the chains of social media (should you wish) and give you space to enjoy your business.
This is the very system I use in my own business which I devised as a result of running three solo businesses over three decades and buying dozens of expensive online courses.
In fact, I know it was me who recorded Sales from Scratch™ but I have a reoccurring 6-monthly calendar reminder to watch it myself.
Although I talk about making sales day in, day out, I always feel renewed and inspired after watching it.
I know self praise is no praise, but it’s really friggin’ good because I explain my entire sales model simply, clearly and in lay terms.
No pompous business jargon here, good people.
Having a Sales M·A·G·N·E·T·™ means you can stop mindlessly thrashing around on social media hoping something will stick, and wasting time and effort wondering which of the million-and-one to-do list tasks you should focus on next.
You’ll learn the big picture strategy – a blueprint if you like – so you can be shrewd with how you use your precious work hours.
You’ll become laser-focused about what to focus on, and what to cast aside to more easily make sales in your micro-business.
I know sales can feel like a dirty word – especially for women – but putting a Sales M·A·G·N·E·T·™ into place means you can sell easily and naturally without feeling cringy.
If you want clarity before you take action, Sales from Scratch™ will stop you randomly grasping at tactics and start building a system that will be the engine of your business forever.



Sales from Scratch™

Get Ready to Sell More Stuff
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