Welcome to a world where prospects hit your website homepage, fall in love and immediately join your email list.
I have to confess, it is pretty addictive.
☝️which is praise indeed coming from a website designer
I can help you get that sort of engagement on your website too, you know.
Love at First Website™ will teach you three things:
1. How to optimise your Above-the-Fold (the part people see before they start scrolling) to get more people to join your list.
2. Design your Below-the-Fold (the rest of your homepage as soon as you start scrolling) to capture interest and make visitors want to explore deeper into your world
3. Create a header and a footer that quietly work in the background to guide the website visitor on the customer journey that you want to take them on. One that incrementally nudges them step-by-step towards the sale
Oh. And as a Brucey Bonus, I’ve thrown in a lesson showing you how to design an About Page that positions you as the first and only person prospects think of when they’re ready to buy.
The Above-the-Fold is the most important real estate on your entire website and a critical component of your Sales M·A·G·N·E·T·™ so getting it right is imperative.
What the heck is that you may well ask.
Well, in sales-land, Above-the-Fold is code for ThE mOSt imPoRtAnt ParT!!
When prospects land on your website, it’s the first thing they see before they start scrolling.
Here’s mine:
To the untrained eye, it looks pretty unassuming, but believe me, there’s a LOT of psychology behind that innocent veneer.
Seriously folks, you need to give this a huge amount of consideration.
Because web visitors will take a cursory glance and make a snap decision.
Stay ….
…. or go back to mindlessly scrolling social media because it’s far more interesting.
The latter is a complete tragedy.
Because you broke your marketing back getting them there in the first place.
And once they’re gone, I’m sorry to say, they ain’t never comin’ back.
But …
… if they stick around long enough to get on your email list, this is the essential next step to Sell More Stuff™.
Your website visitors are hard-earned, so you need to draw them deeper into your world ….. and fast.
This is what Love at First Website™ will help you to do.
With a few small but essential tweaks and changes, you’ll encourage window shoppers to join your email list.
I can’t emphasise enough the importance of getting leads onto your email list as soon as they reach your website.
That’s because, no matter how long visitors stay and browse, eventually they’ll need to leave.
And when they do, life will get in the way and they’ll forget all about you.
Which means you’re back to the drawing board to try and entice them to visit again.
It’s a vicious circle.
On the other hand, if they subscribe, you can start to build a deeper relationship by email.
This keeps you on their radar, and gives you the opportunity create a bond so strong, that you’re the no-brainer choice when they’re ready to buy.
So yes. It’s imperative you get them on your list.
I mean, seriously, you saw my homepage, right? It’s completely dedicated to just one thing.
Getting people on my list!
Although please, please, please don’t copy what I do.
You have a different audience so you’ll need to attract them differently.
And because your one-woman business is so unique, you need to design your website homepage accordingly.
Knowing how to get it right is both an art and a science, but that’s what I’m about to help you with.
INTRODUCing …..
WHO IS THIS COURSE FOR?
Love at First Website™ is for one-woman business owners who want to grow their email list.
Optimising your website homepage for the purpose of sign ups is something most business owners mess up.
(Yes, even those perfect shiny websites that have come straight from the designer. They might look gorgeous, but they aren’t always engineered to capture leads which is pivotal to making sales using email).
We aren’t starting from scratch here so don’t worry, you can work with your website as it stands.
You’re simply taking what you already have and improving on it.
The mission here is to catch visitors who visit your website and get them to subscribe to your email list.
You’re not trying to make sales directly from your website. It’s too soon in the customer journey.
Instead, you can build a genuine and authentic relationship with them by email, which will build trust and make them more likely to want to buy from you.
HOW TO GET THE BEST FROM THE COURSE
In order to make the most from the course, there’s a few things you’ll need:
1. The ability to make changes to your website either by yourself or from a designer (I’m not a web designer, so this course is for strategy and guidance only, not hands-on work)
2. It’s also good if you already have an Email Service Provider up and running so you have a sign up form on your website.
3. It’s helpful if you’ve watched Sales from Scratch™ so you know how all the pieces of the Sales M·A·G·N·E·T·™ fit together, but it isn’t mandatory. I’ll explain exactly what the purpose of the homepage is, so you’ll understand what you’re trying to achieve.
4. Finally it’s good if you have a reasonable idea of who your target audience is and what you want to sell, although again, this isn’t vital. I’ll teach you how to test ideas until you hit on the perfect words.
Love at First Website™ guides you to the point where visitors enter their details in your sign up box.
If you want to create a personalised opt-in process, or craft a Lead Magnet then Gateway to Gold™ leads on from this course.
👇Here’s some Google Reviews from the women I created the course alongside
👇 And some more feedback from some 5 minute Above-the-Fold critiques. If they’re getting results like this in 5 minutes, imagine what an entire course will help you achieve
Love at First Website™
£299
⤷ Lifetime access to the course platform
⤷ Big picture strategies like niching and how to write good website copy
⤷ A proven process to optimise your Above-the-Fold for opt-in’s
⤷ A natural structure for the rest of your homepage to deepen the customer relationship
⤷ Tactics to make your header and footer work hard for you
⤷ Downloadable checklist to keep you on track
⤷ Visual homepage blueprint for easy guidance
⤷ Strategy, tactics and step-by-step guidance to gain more subscribers
⤷ Bonus lesson: Design an About Page so customers are itching to work with you
⤷ OPTIONAL UPGRADE: Personalised WhatsApp and screen-recorded feedback as you redesign your website
Get Ready to Sell More Stuff
Join me and I’ll show you how