Turn Emails into Income and

DITCH Social Media

Turn Emails into Income and

DITCH Social Media

Lisa York finalist for the 2026 Female Business Awards
Lisa York finalist in the 2026 Best Businesswoman Awards
Lisa York nominated for the 2026 Woman Who Solopreneur Awards

Oh, hi there.

Great. You found me.

We probably met networking, when I was speaking, or you saw my article in Business Insider.

And you’ve probably heard that I’ve ditched social media ’cause I hate it.

Or found out how fun it is being on my list, even though I use email to flog you stuff.

But however you found me, you’re here, so a very warm and heart-felt welcome.

I’m a one-woman-band business and never want it to be anything but.

Those big braggy gurus with a gazillion subscribers and 7-figures make me shudder.

I’m far happier running a simple, sustainable – but still very profitable – business where I work part-time when my four teenagers are at school.

But as well as live the life, I also teach it.

I’m here to help you build a simple, manageable system to make sales.

It’s the exact framework I use in my own business which I created after a laundry-list of time-consuming and expensive mistakes made in my previous two businesses.

And because I’ve cracked the code, you get to bypass all that useless stuff in your own solo biz, you lucky duck.

You’ll learn how to turn a very small number of email subscribers into high paying clients without feeling pushy.

No icky sales calls. No social media (unless you want to). No looking a prospect in the eye and asking for the dreaded sale ever again.

Instead, I’ll help you create an enjoyable, manageable one-woman business where you don’t have to run around like a headless chicken to achieve it.

How to sell without feeling cringy

I want to let you in on something important ….

The secret to selling without feeling icky is to get subscribers addicted to your emails.

Because when they’re hooked, they read.

And when they read, they buy.

When you join my list, I’ll teach you how to get sales-inducing responses like this…

“I’ve never run so fast or with so much intention to join an email list”

Now there’s praise if ever I heard it.

“I already feel like I want to hire you and it’s only email 2 or 3”

And hire me, she did …. not only in her own biz (that made £200k last year), but for all her Mastermind clients, PLUS as her resident sales strategist inside her £4k group programme.

I love that my emails inspire others to follow my lead.

And, yep. I respond to every single email because, shocking as it seems, I’m a real-life, flesh and blood person.

No team. No bots. No copy-and-paste replies. Just l’il old me and l’il old you.

“Hooked!!!”

You said it!

Join my list and Sell More Stuff™

SEE how it’s done, then LEARN how it’s done

Join my list and Sell More Stuff™

SEE how it’s done, then LEARN how it’s done

I’ve got my eye on you.

I know why you’re here.

You heard that I can help you make more sales WITHOUT social media and wanted to see what all the fuss was about.

But the best stuff is what you’ll get in your inbox, so feel free to look around but you’re missing the most important part of the puzzle.

If you’re serious about using email to make sales, you really, really do need to see mine in action.

So if you want to see them, get on my list. Otherwise, be gone with you.

Feel free to look around my website, but don’t forget to join my list too.

I have to confess, it is pretty addictive.

☝️which is praise indeed coming from a website designer

I’ll teach all this brilliant stuff too.

I can help you get that sort of engagement on your website too, you know.

Join my list and I’ll transform you from sales scaredy-cat to rain-maker extraordinaire.

Fall in love with making oodles more wonga from your one-women business using email.

Learn how to do it with confidence and ease, and by pairing back your work load.

But rather than tell, watch how I do it.

By joining my (rather unconventional, but utterly addictive) email list.

You’re missing all the fun!

Hurry, hurry. It’s all happening without you

You’re missing all the fun!

Hurry, hurry. It’s all happening without you.

Still here?

I thought I told you to get on my list.

Oh. You want to know more.

You’re one of ‘those’ people.

(I like you already)

OK, here you go ….

great to meet you

I’m Lisa York.

I’ve been a solopreneur my whole life, and with 3 solo businesses under my belt, I’ve learned a lot from time-consuming and expensive mistakes. Now I’ve nailed it, I share everything I’ve learned to help you make sales without feeling cringy.

I’ll help you to 

Sell More Stuff™

I’ve invested hundreds of hours and thousands of pounds in this little lot so you don’t have to. I’ve applied the strategies to my own businesses and distilled it into a simple, easy-to-apply system – one that I use myself – because it genuinely works.

create a system to

Automate Sales.

Most solo business owners lump sales and marketing together but that’s a rookie mistake. Yes, marketing gets you noticed but when it comes to sales, email is king. I help you build a straightforward email system that finds the right people and turns them into paying customers so you maximise your marketing efforts.

I run my solo business with

NO Social Media.

I don’t have anything against social media – I think it’s a brilliant marketing tool. But because I don’t enjoy it, I chose not to use it. And I can, because my emails do the hard work of selling. The beauty of having my sales system in place is that you can cherry-pick your marketing tactics and still have a lucrative business. It’s VERY liberating!

I don’t want an empire

Small is Beautiful.

I find big-number, braggy gurus off-putting. Give me part-time in term-time, British humour and friendship over growing a team, 100k subscribers or 7-figures any day. It doesn’t mean you can’t have a thriving one-woman business though – you just have to be strategic with your limited time and resources.

Praise Indeed!

I’m not making it up. Here’s what my cheerleaders have to say:

ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 55.0
5.0Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent
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Catherine France profile picture
Catherine France
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Lisa's list-building tips are great; her emails are engaging, human and helpful! Lisa did an above-the-fold critique of my website, which was packed full of helpful tips to improve my home page. Thank you.
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Kyla Skinner profile picture
Kyla Skinner
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Lisa invited me to visit her Solo-Biz Club of one-woman business owners to talk about how to find your voice and develop personality-driven copy that helps to attract ideal clients. It was a wonderfully welcoming group, with everyone keen to get involved in a wide-ranging and very enjoyable discussion about all things positioning and messaging. Thanks Lisa!
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Sandra Francis profile picture
Sandra Francis
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Love Lisa's mailing list. Well this is certainly a mailing list with a difference. It is in plain no BS language whilst still being inviting and thought provoking! The above the fold website critique that followed was invaluable. Can only image what she can do given more time!
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Rebecca Smith profile picture
Rebecca Smith
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Lisa came and did a talk for my group and it was sooooo good! We all left with a page full of actions to go away and work on. She's so easy to listen to, and so encouraging. Her advice on how to get started with an email list, how to talk to them, how to put an email sequence and how to sell through email was really well tailored to our group, and it was all stuff that we could actually go away and implement. HSe really knows her stuff, and will be my next port of call for some "done for you" options as well. Thank you so much for a brilliant talk Lisa.
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Jude Sclater profile picture
Jude Sclater
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The big thing I've learnt from being on Lisa's email list and her support in the Business of Coaching Group is that you need to be consistently you in all your communication. I would never put out an email nurture sequence like hers and that's the lesson she's teaching me. I shouldn't look like everyone else. She has helped me realise I need to tap into what makes me different to everyone else and then tell the world about that. Sign up to her email list, even if just for a laugh. She gives away a free review, mine was of the above the fold on my website. If her style turns you off, like it does me, lean into the resistence and ask yourself what you can learn from her because she knows her stuff about marketing and sales. By bringing her whole self into her business she is quckly finding her ideal buyers and making sales which is a hell of lot more than I was doing before I met her.
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Kiran Goodman profile picture
Kiran Goodman
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I have just completed a fantastic 6 weeks working with Lisa on the brilliant Love at First Website course. Lisa has transformed my homepage which has increased client traffic and sign ups to my email list. I loved working with Lisa, she brings bags of energy, insight and knowledge into everything she does. Especially, her brilliantly named tutorials. They keep you excited for the next one! What set this course apart was the support and advice I received from Lisa to really make my site stand out. The 1:1 loom videos I received after she reviewed my updates made the process so easy! Looking forward to working with Lisa in the very near future.
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Avril Lobo profile picture
Avril Lobo
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I have never run over so fast or with so much intention to join an email list, as I did when I heard Lisa York on a podcast talking about the power of email marketing on sales! Lisa's emails are jam-packed with fun, oodles of flavour of her personality, and most importantly model exactly the kind of work she is capable of taking you through. Lisa's review of my website and her expert advice on how to make things better were what I need to take action - and do it fast! I cannot wait to work with Lisa on my sales funnel review and have already recommended Lisa to ALL my business buddies! Thanks Lisa :)
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Alison Sinclair profile picture
Alison Sinclair
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From day one of Lisa’s Love at First Website course, I felt genuinely invigorated to tackle my home page, something I’d been avoiding for far too long. Anything to do with my website used to make me recoil. Lisa is inspiring, straightforward, and radiates a real can-do energy that lifts you in unexpected ways. She sparked a level of enthusiasm I hadn’t felt before, which after years of working with others is rare. I love her realism and her openness to people creating businesses they truly love, not ones they feel they should build. She’s genuinely fun to work with and so human. She made me feel able to go all in, because I could say where I was confused and what I needed, even down to how we shared information. As a multi-neurodivergent, that safety and ease changed everything for me. Thank you, Lisa!
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Jess Spiers profile picture
Jess Spiers
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Lisa's approach is direct in the most productive and useful way. She communicates so clearly and in a very friendly way and has so many good pieces of advice about sales. I'd definitely recommend her.
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Kathryn Ball profile picture
Kathryn Ball
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Lisa clearly knows her stuff. I'm really grateful for the very helpful above the fold critique, Lisa highlighted in just a few minutes some key things I can adjust and the fresh perspective is just what I need from someone with experienced eyes!
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Lynda Haynes-McCartney profile picture
Lynda Haynes-McCartney
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Thanks Lisa for the recent LinkedIn Critique you did for me; your advice was spot on and will help me move this from just a holding profile to one that supports my business. Love your energy and enthusiasm!
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Orla Crummey profile picture
Orla Crummey
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Lisa York has a great approach to sales. Novel. I love her emails and look forward to working with her more in the future for business success.
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Jasmine Clarke profile picture
Jasmine Clarke
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I have just recently joined Lisa's email list and I have found it really refreshing and very helpful already! I know this is just the start of us working together and I know my business will benefit from it!
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Charmian D'Aubosson profile picture
Charmian D'Aubosson
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Lisa’s critique of my website was so helpful, presented as video feedback so it was really clear to follow and understand. Lisa’s energy and enthusiasm are infectious and her daily emails fun and motivating, they can’t fail to bring a smile to your face each day. Thanks Lisa, I’m so looking forward to working with you some more!
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June Hogan profile picture
June Hogan
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Lisa did a fantastically thorough job of reviewing my sales funnel. She definitely knows her stuff and spotted things I hadn't even considered. Our session was super valuable and has given me lots of food for thought - thank you so much Lisa!
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Louise Willis profile picture
Louise Willis
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Want to receive interesting, unique email info? Lisa York is your go to lady. Refreshing, upbeat and positive, and a little bit quirky is the way I'd describe them. It's a joy to see an email land in my inbox from her. You never know what you're going to get!
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Gemma Clayton profile picture
Gemma Clayton
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Lisa provides so many valuable insights and nuggets which make a difference to how I set up my business. Her style is pragmatic and not overwhelming which means it is easy to digest and doesn't feel scary. Yet so impactful. I love our interactions.
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Helen Baldwin profile picture
Helen Baldwin
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I was recently introduced to Lisa York and her direct, practical approach was exactly what I needed. She reviewed my website and provided brilliant, actionable insights to help me "sell more stuff". What sets Lisa apart is her no-nonsense style and ability to cut through the noise with pragmatic advice that actually works. If you're looking to improve your online presence, I couldn't recommend her highly enough. Thanks Lisa.
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Lina Amani profile picture
Lina Amani
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I highly recommend you to subscribe to Lisa's maillist .NOW First, I received a free review of my homepage for FREE. And it was full of valuable recommendations. Although I keep pouring money into the maintenance of my website and SEO, Lisa pointed out things that could have been why people come to my website but do not take any action. Second - you learn how to sell by just reading her emails. Third - you just want Lisa's energy as it is so refreshing and makes you DO things you have not done before 🤣🚀💥
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Jacqui J profile picture
Jacqui J
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The number of emails lists I have chosen to stay on can be counted on one hand. It's not that I don't like the people whose lists I sign up for. It's that I hate email. Having to deal with them is an admin hassle and it gives me flashbacks to my employed days. So I join and then I get bored of deleting/ not reading and I unsubscribe So for me to say I haven't just chosen to stay on Lisa's list, I actively look forward to her emails is a big deal for me. And to have pretty much instructed several of my business buddies to get on her list is an even bigger deal If you want to sell more stuff then you should join it too. Or don't. I kind of like the idea of her being my personal secret weapon....
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A Heaton profile picture
A Heaton
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Lisa's presentations and email newsletter are packed full of value - she's not only extremely approachable and friendly but also knowledgeable and helpful! If you're wondering how to make sales through your emails I definitely recommend chatting to Lisa.
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Vic Knights profile picture
Vic Knights
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I had a sales funnel review with Lisa as part of the mastermind I’m in, and she was brilliant. She took a deep dive into everything I have online - my funnels, offers, and overall strategy - giving me invaluable sales advice. Not only did she highlight areas for improvement, but she also gave me the confidence to raise my prices for some of my offerings. Highly recommend Lisa if you want clear, practical, and empowering business insights!
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Melissa Schmidiger profile picture
Melissa Schmidiger
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Lisa is wonderful to work with! She gets into the the nuts of your business and provides super actionable feedback that you can work on instantly. She is relatable and gives you a sense that your goals are doable!
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Youll See Life Coaching profile picture
Youll See Life Coaching
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Lisa has provided me with a critique of my website and she was spot on. Ive already started to make changes and had a new subscriber already. I haven't started working with Lisa yet but I have a call with her next week and for me it is a no brainer. She is brilliant and I love her approach.
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Janine Friston profile picture
Janine Friston
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Lisa joined my online networking group for a discussion around email marketing and business growth today. The group loved it, with lots of questions, ideas, lightbulb moments and inspiration. Thank you Lisa x
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Joanna Lott profile picture
Joanna Lott
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I had a super helpful sales funnel review with Lisa which impressed me so much that I hired her to review the sales funnels of all those in my mastermind. They were also blown away and agreed with all Lisa’s suggestions to get more sales into their business quickly and easily. Highly recommend and I feel very lucky to have found Lisa.
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lucy pollard profile picture
lucy pollard
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Lisa’s emails are so joyful to read, informative, quick and grab my attention. I really love seeing her name pop up in my inbox!
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Sarah Archer profile picture
Sarah Archer
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Lisa did a fab job analysing my sales funnel and giving me oodles of great tips and ideas to improve my emails and my lead magnet. I feel so much clearer about how to sell in my emails. She brings so much energy to the call and the video feedback which is wonderful.
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Pippa Mellor profile picture
Pippa Mellor
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I can’t recommend Lisa’s above the fold critique enough. She offers so much value in her honest but respectful critique and I’ve been hugely inspired in less than 5 minutes. I’m rushing off to implement the feedback immediately 😂 Thank you Lisa!
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Christiana Moore profile picture
Christiana Moore
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We worked with Lisa York at the very start of setting up our Art Advisory company, in fact when our company was in the early developmental stage. She listened to our ideas and vision and helped us to develop them into something concrete. Lisa kept the support going through this process and recommended various options and people we could work with to bring out company into where it is today. We are truly to grateful to Lisa and we would highly recommend Lisa York to everybody wanting to start a business from a discussion to reality.
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Shine Enquiries profile picture
Shine Enquiries
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Just fabulous to meet Lisa at the Pink Network. Can’t wait to join the free work o clock sessions online…
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Kate Hill profile picture
Kate Hill
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Lisa's sales funnel review was amazing. She'd gone to lots of trouble to review it before we spoke, and brought lots of feedback, ideas and suggestions to our call. After the call, she sent more ideas and confirmation of what we'd discussed. A really comprehensive and expert service, delivered with energy and aplomb!
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Holly Christie profile picture
Holly Christie
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I'm currently subscribed to Lisa's emails and I LOVE THEM!! They're so engaging and inspirational. They've really made me think about how I'm writing my own emails and where I could tighten things up. I love that Lisa responds personally to all the emails I reply to. her advice is fabulous, on-point and makes me really excited for where my business is going to go, working with her expertise, this year.
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Still need convincing?

My golly.

You’re a tough nut to crack.

Now you’ve got questions, huh?

Well, if it gets you on my list so I can help you make more sales, who am I to stand in your way?

My winning smile, sharp wit, and contagious personality.

OK, OK.

You’re signing up for my emails.

Some might call it junk, and you’re right, most peoples emails are pushy, written by AI or downright boring.

But not mine.

They’re more entertaining than Netflix and you’ll be gagging to read.

So if you’re interested in getting paid a whole lot more from the relentless hours of hard work you’ve already put into your solo-biz, then try me for size and join my list.

You never know, you might just end up with a stash of cash.

You, my dear.

You.

So long as you’re interested in making a go of your one-woman business.

And you don’t mind me selling to you in every single email, then go for it.

You won’t find me on social media and I don’t create content, so it’s either get on my list or nothing.

I know. I know. The guru’s tell you to reduce friction and stick to one or two.

But hey. My Business, My Way .

Unconventional, I know, but I purposely keep my subscriber numbers low. That’s why I make you jump through a few hoops before I allow you to grace the halls of my email list.

It’s an exclusive club and I need to know you’re serious about being here.

So be warned. If you don’t follow the rules, or I catch you lurking in dark corners and not replying to my emails, then it’s off with your head (that’s code for, I’ll unsubscribe you).

I ask for your website URL on the opt in form so I can see that you’re legit.

I keep a tight rein on my email list and only allow people in if they’re my target market.

Or maybe it’s just because I’m nosey. I eat, sleep and drink solo business and love to see what type of businesses my subscribers own.

If you haven’t got a website yet, that’s fine. The way I teach means you don’t have to have one until later, so don’t panic.

Just add LinkedIn or something similar to the field instead.

Or if you don’t have anything at all, a simple ‘X’ will lower the drawbridge and get you onto my list.

Well done.

Very observant …

(if a little stroppy).

But you’re quite right. I don’t have one.

Solo-business is nuanced I don’t subscribe to the cookie-cutter approach.

In this case, you’re arrived here because either:

a) Someone you trust recommended me – either in real life or in the media

b) You heard me speak; either at an event, in a business group, at a networking meeting, inside a programme, or on a podcast

c) Or you read my Zero Social Media article

Which means you’re probably already as keen as mustard to join my list.

(In fact, I’m quite shocked you haven’t joined yet …. or maybe you’re just enjoying this banter first?)

But that’s why I don’t use a lead magnet.

Also, I don’t create content, I don’t do social media, and I don’t advertise.

Why?

Because I keep my email list small, close-knit but high-converting which means I’m doing the stark opposite of everyone else.

So go ahead and sign up, but shhhh, let’s keep it quiet shall we.

Hmmm.

So you like to niche, hey?

Alright. You can sign up.

Because it doesn’t really matter what you sell.

I’ve helped clients with things as diverse as selling wild bird food, leasing New York commercial spaces and flat-packed tractors (nope, I didn’t realise that was a thing either).

I predominantly help women who are selling their time for money such as coaches and consultants. They generally sell 1-2-1 sessions or group programmes.

Far more important than what you sell is that we have a rapport so working together is effortless (which is why I insist you read every email and reply when I ask).

Errr, yes.

Repeat after me,

“A business sells stuff.

A business sells stuff.

A business sells stuff.”

That’s the ticket. Now you’re getting the hang of it.

But as well as flogging you stuff, my emails will entertain you; serve up lots of food for thought; and perhaps raise an eyebrow.

And the ONLY way you can get fully into my world is by joining my list.

Oh, and the only way you can get onto my list is by replying to my first email so I can check that you are who you say you are.

So stop thrashing around my website trying to find info that doesn’t exist and go ahead and sign up.

Then I’ll dramatically hurl my laptop into the bin and dissolve into a pile of tears.

But …..

As hard as it is for me to believe, you might decide I’m not the girl for you.

In which case we’ll fondly wave our handkerchieves as your ship sets sail to the land of unsubscribe.

I’m not after your blood, commitment, or hand in marriage. But getting on my email list could just be the best thing you ever did for your bottom line.

Why not suck it and see?

Easy tiger, I’m a happily married woman with four kids.

Let’s take this one step at a time shall we ….

… by signing up at the top of the page👆

Or in the middle 👉

Or the bottom 👇

Or maybe just CLICK THIS 👈

It’s all the same to me.

I mean, how many links does a girl need to include for you to finally click one of them?

You’re kidding me, right.

What an earth did you do to my sign up form????

Never mind.

Just email me a screenshot of the filled-in form and I’ll add you manually.

My email is: lisa@[insert my URL].com

(I have to write it like that to stop those pesky spam bots from signing up. Always asking me out on dates, they are).

Oh, and don’t forget the all-important dash between ‘Lisa’ and ‘York’, or else it will fly around in cyberspace forever.

Then you’ll never end up making your fortune and retiring to a tropical island to sip cocktails on the beach forever.

No … this is just the beginning of a very lucrative friendship.

So fill in your details and let the adventure begin.

It’s time to be rewarded for your effort

Jump on my list and I’ll help you make oodles more sales

You’re a pro through and through. Professional, well-prepared, and fun to work with

Working with you is an absolute joy …. your quality stands out

I highly recommend working with Lisa

You’re so professional and easy to deal with

Lisa’s style is relaxed, yet, professional, making the whole experience a breeze

I’m highly impressed by how streamlined and efficient the whole process was

[You] took me through the whole process so that it all felt easy peasy

Lisa was professional and thoughtful from start to finish

You made it so easy and so much fun

The whole experience was wonderful; really well organised and it all ran smoothly

Thanks for being you; amazing, honest, authentic and generous

A great experience from start to finish. Your processes are simply inspiring

You were so professional, relaxed, and focused throughout the whole process, you made it easy

You’re a pro through and through. Professional, well-prepared, and fun to work with

Working with you is an absolute joy …. your quality stands out

I highly recommend working with Lisa

You’re so professional and easy to deal with

Lisa’s style is relaxed, yet, professional, making the whole experience a breeze

I’m highly impressed by how streamlined and efficient the whole process was

[You] took me through the whole process so that it all felt easy peasy

Lisa was professional and thoughtful from start to finish

You made it so easy and so much fun

The whole experience was wonderful; really well organised and it all ran smoothly

Thanks for being you; amazing, honest, authentic and generous

A great experience from start to finish. Your processes are simply inspiring

You were so professional, relaxed, and focused throughout the whole process, you made it easy

You want to Sell More Stuff™

So jump on my email list and I’ll show you how