075: From a Humble Blog to a Thriving Family Empire

with Abby Lawson

From a small acorn, a mighty oak tree grows

‘Mummy bloggers’ are taking the world by storm. It’s been inescapable over the last few years. Not surprising really. Blogging’s made for mums since it can be done around the craziness of family life. Some mums set out to conquer the blogging world, others ended up there entirely by accident.

In today’s episode of Mum-to-Mum Monday we’ll be talking about starting a blog. How you can successfully build a blog from the ground up, and still be a Mum at the same time.

My guest today is SuperMum, Abby Lawson.

Abby lives in Pittsburgh, Pennsylvania with her husband, Donnie and sons Connor and Caleb who are 8 and 5. Feeling like she needed a little more in life, and on a whim, Abby set up ‘Just a Girl and Her Blog’. She wrote about anything that came to mind; parenthood, home renovations and children’s parties. As her confidence in blogging grew, so did her following and social media presence. Within 18 months of starting the blog, Abby recognised that there was a niche market and set about turning her humble blog into a business.

Since then, her blog has become so successful that it’s no longer ‘Just a Girl’. Her husband Donnie quit his job and now works full time alongside Abby. The two of them, as well as her sister, now form a team which consistently creates 5 figures every single month! This has given them a lifestyle to be envious of. Abby and Donnie share both quality time with the kids, and the work in the business. They do this four days a week… and the fifth day is reserved for family and fun.

In today’s episode, we learn the step-by-step process of setting up a blog from scratch. From finding an idea, discovering your niche audience, to create engaging content every time. We also talk about the dreaded technology, and how to simply set up a website without too many headaches.

I’m delighted to welcome Abby to my show today. She teaches you that it’s possible build a blog from humble beginnings (when you think no-one’s reading), through to a thriving business that gives you the lifestyle of your dreams.

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In this episode we talk about:

  • How you can nurture a blog from a humble beginning to a successful business

  • How to make money from your blog, and how Abby dealt with the unexpected financial success that followed her work

  • The advice that Abby gives to Mums who want to make a career of blogging

  • What makes you different; why people would read your stuff, and how to find the right idea for your blog

  • How to combat technology when setting up your blog, and why you shouldn’t let it hold you back

  • How to creating just the right amount of content, and find topics you can sustainably write about

  • The key attributes you need to create a blog; dedication, patience and consistency

Hope you enjoy today’s show